A lot has happened since you last heard from me. I started a podcast, became an event producer with the production of The Sustainable Fashion Forum (now in its second year), taught multiple brand strategy and marketing workshops via Laptops & Smalltalk and Portland Made, grew the team by TWO (!!) and am now getting ready to launch a new project. It's been quite busy over here, to say the least, so where do we begin?
Traditionally spring is a season of renewal and that's definitely true for my entrepreneurial journey. For the past six months or so, I've been doing a lot of thinking about the impact I want to have on others and how I can best share myself to truly be of service to those in my community. I spent months going back and forth contemplating different ideas and chatting with friends, family, colleagues and even ex-boyfriends (it's a long story-ha) about my next steps and how I can create true change.
It wasn't until right around the beginning of spring that I happened to come across an article in the Portland Monthly Magazine written when I first launched Laptops & Smalltalk entitled, "Can This Portlander Help Fashion Businesses Get Off the Ground?"
Immediately all my questions were answered.
My goal, above anything else, has always been to be a resource to others and to merge my love of business, fashion, and creativity to help build and grow creative businesses. Through Laptops & Smalltalk, I empower entrepreneurs with the information, tools, and resources to be able to DIY their own PR & Marketing. Through the podcast, Crash Course Fashion, I share short, bite-sized lessons and soon to be Industry Interviews to inspire and encourage. With Arreis, I work hand and hand with designers and brands to consult, create and implement brand-building strategies to meet my clients business goals. And very soon I'll be announcing another resource for business owners and entrepreneurs. Thank goodness for my team!
In addition to questions about PR and digital marketing strategy, I get a lot of questions about the behind-the-scenes of running multiple businesses, working with clients, etc and decided to make this my business diary and space where I can share my entrepreneurial experiences with you. From helpful business tips and tricks that I learn along the way, to entrepreneurial experiences and more, I'd like to think of this as a space where you can come behind the scenes to not only get a closer look at client projects and events but to also get to know the person behind the brand. If you're interested in the BTS of it all, watch this space. If not, I'll see you over at Laptops & Smalltalk and/or Crash Course Fashion.